A Lexus is a display of the most advanced technology at work, and Japanese influence plays no small role in its excellence.
Japanese heritage is rich and its ancient philosophies, dating back centuries, continue to find expression in all aspects of modern life. Even with the advancement of technology, heritage is part of the DNA across Japanese corporations. At Lexus, these ancient philosophies have permeated and influenced all aspects of the manufacture of luxury cars and are every bit as important as robots and machinery.
The L-finesse design philosophy draws on the deeply rooted principles of Japanese hospitality and aesthetics and refers to the depth of thinking behind the luxury found in Lexus vehicles.
Lexus endeavours to do more than simply meet a person’s needs and desires. By anticipating them, the brand can seamlessly deliver on that promise, be it in the exterior design, the smooth and responsive power, or the discreet guiding sequence of interior lighting. These skills and techniques that date back centuries can never be replicated by a machine.